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Conversion Funnel Calculator

Enter the number of people at each funnel step to see step conversion, overall conversion and where you lose the most people.

Tip from Tink: Fix the step with the biggest drop-off first — it usually pays most.

Start
40% of previous · 40% overall
22.5% of previous · 9% overall · biggest drop-off
55.56% of previous · 5% overall
60% of previous · 3% overall
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How to use the Conversion Funnel Calculator

  1. Enter how many people reached each step.
  2. Rename steps to match your funnel.
  3. The biggest leak is highlighted.

Everything runs in your browser. Nothing you enter is uploaded.