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ROAS & ROI Calculator

Calculate return on ad spend (ROAS), ROI and profit from your ad spend, revenue and margin, and see the break-even ROAS your ads must beat.

Tip from Tink: Break-even ROAS is 1 ÷ margin: at 25% margin you need 4x just to break even.

ROAS
4x
Profit
$1,000.00
ROI
100%
Break-even ROAS
2x

These ads are paying for themselves.

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How to use the ROAS & ROI Calculator

  1. Enter ad spend and the revenue it brought in.
  2. Add other costs and your gross margin.
  3. Compare your ROAS to the break-even ROAS.

Everything runs in your browser. Nothing you enter is uploaded.