UTM Link Builder

Build UTM-tagged campaign URLs for Google Analytics with source, medium, campaign, term and content, then copy the link or download a QR code.

Tip from Tink: Stick to lowercase in UTM values — Analytics treats Email and email as different.

Website URL

Source (e.g. google, newsletter)Medium (e.g. cpc, email, social)Campaign nameTerm (paid keywords, optional)Content (ad variant, optional)

Campaign link

https://example.com/landing?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Show QR code (click to download)

How to use the UTM Link Builder

Everything runs in your browser. Nothing you enter is uploaded.