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Email List Growth & Churn Calculator

Calculate your email list's net growth rate and churn from new subscribers, unsubscribes and bounces, and project list size forward.

Tip from Tink: Many lists lose around 2% a month — keep adding faster than that.

Monthly growth rate
6%
Net new
300
Churn rate
2%
In 12 months
10,061
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How to use the Email List Growth & Churn Calculator

  1. Enter your list size at the start of the month.
  2. Add new subscribers, unsubscribes and bounces.
  3. See growth, churn and the projection.

Everything runs in your browser. Nothing you enter is uploaded.