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Email Marketing Metrics Calculator
Calculate email campaign open rate, click rate, click-to-open rate, bounce rate and unsubscribe rate from your send numbers.
Tip from Tink: Click-to-open shows how good your content is, separate from your subject line.
Open rate
35.71%
Click rate
6.12%
Click-to-open
17.14%
Delivered
980
Bounce rate
2%
Unsubscribe rate
0.31%
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How to use the Email Marketing Metrics Calculator
- Enter emails sent and bounced.
- Add unique opens, clicks and unsubscribes.
- Read every rate based on delivered emails.
Everything runs in your browser. Nothing you enter is uploaded.