Max CPC & Quality Score Calculator

Find the maximum cost per click you can pay to hit a target cost per acquisition, and see roughly how your Quality Score raises or lowers what you pay.

Tip from Tink: Raising Quality Score from 5 to 7 can cut CPC by around a quarter.

Target cost per sale/lead ($)Conversion rate (%)Quality Score (1–10)

Max CPC you can pay

$2.00

QS effect on CPC

Clicks per sale

Quality Score effect is a widely used rule of thumb versus a score of 5, not an official Google number.

How to use the Max CPC & Quality Score Calculator

Enter your target cost per sale or lead.
Add your conversion rate.
Pick your Quality Score to see the estimated CPC effect.

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